Hearthstone: Onlinekartenspiel erscheint auch in China
Die Beta ist noch nicht einmal gestartet und schon ist ein neuer Vertriebspartner ins Boot geholt worden, denn wie heute bekannt gegeben wurde, wird Hearthstone: Heroes of Warcraft auch in China erhältlich sein.
Blizzard Entertainment und NetEase Inc. stimmten heute dem Lizenzvertrag zu, sodass Hearthstone nun offiziell auch in China verfügbar sein wird.
NetEase Inc. ist eines der führenden Internet-Technologie-Unternehmen in China. Sie entwickelten und unterstützten bei ein paar der beliebtesten Online-Spiele Chinas und betreiben nun, als Partner von Blizzard Entertainment, zwei der größten Online-Spiele überhaupt – World of Warcraft und StarCraft II. Seit 2008 hat NetEase Inc. den Vertrieb für Blizzard in China übernommen und ist damit einer der größten Online-Spiele-Publisher des Landes.
Deceptively simple, insanely fun free-to-play strategy card game from the creators of Warcraft® coming to PC and iPad®
SHANGHAI, CHINA—July 8, 2013—Blizzard Entertainment, Inc. and NetEase, Inc. today announced an agreement to license Blizzard Entertainment’s Hearthstone™: Heroes of Warcraft™ to a NetEase, Inc. affiliate in mainland China for a term of three years.
The companies have been collaborating since 2008 to bring Blizzard Entertainment’s World of Warcraft®, StarCraft® II, and Battle.net® gaming platform to Chinese gamers. Today’s announcement further enhances the partnership between Blizzard and NetEase and promotes a consistent level of quality and service in mainland China for all Blizzard games involved in the partnership.
Announced in March, Hearthstone: Heroes of Warcraft is Blizzard’s new free-to-play strategy card game for Windows®, Macintosh®, and iPad®. In Hearthstone, players take on the role of legendary heroes from the Warcraft universe, playing spells and minions from customized card decks. Matches are fast-paced and friendly, with players dueling for fun, glory, and the chance to win awesome new cards.
“Hearthstone represents everything we love about games—it’s easy to pick up and play, it has a lot of personality and depth, and it’s just pure fun,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re putting a lot of focus into delivering a Blizzard-quality free-to-play experience withHearthstone, and we know gamers in China will have a blast playing it.”
“We are very excited to be bringing a new game to China from Blizzard, and we believe Hearthstone will be a hit with gamers here,” said William Ding, CEO and founder of NetEase Inc. “We’re working closely with Blizzard to prepare everything needed for launching Hearthstone in China, and we look forward to providing players with another great gaming experience.”
Deceptively simple but epically engaging, Hearthstone will be instantly accessible to players regardless of their familiarity with Warcraft or collectible card games. Anyone who picks up the game will be able to jump right in and start winning cards and building their collection. For players who prefer to expand their collection a little faster, card packs can be purchased via an in-game store.
With hundreds of cards to choose from, featuring a wide range of colorful Warcraft spells, weapons, and characters, players will have limitless possibilities for developing and fine-tuning their deck-building strategies. Further details about Hearthstone: Heroes of Warcraft will be announced as development progresses.
About Blizzard Entertainment
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, andDiablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net, is one of the largest in the world, with millions of active players.
About NetEase, Inc.
NetEase, Inc. (NASDAQ: NTES) is a leading Internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce, NetEase develops and operates some of China’s most popular online games, e-mail services, advertising services and web portals. In partnership with Blizzard Entertainment, NetEase also operates one of the most popular international online games in China, World of Warcraft® andStarCraft® II.